ART DIRECTOR
CAMPAIGN STRATEGIST
Superdry teamed up with the Vegan Society, to dispel rumours about vegan leather, and to talk a bit more about the collaboration. As a social-first campaign, our 1st phase of content was to work with a vegan influencer and speak to the public about their knowledge about Vegan leather and Superdry’s vegan leather shoe. Our 2nd phase content was with a spokesperson of the Vegan Society, giving us a stronger foundation on the activities that Superdry is pushing for a greener product cycle.
VEGANAURY
SUPERDRY & YAZ JOHNSONN
We collaborated with vegan influencer Yaz Johnsonn, for phase 1 of the social campaign. This was a street style segment, introducing the public to vegan leather, talking about style inspiration and introducing Superdrys’ Vegan leather sneakers to the public.
