ART DIRECTOR
CAMPAIGN STRATEGIST
E-PRIAM GLOBAL SOCIALS
After our phase one and phase two strategies, which helped build a human connection with our product, we focussed phase 3 on social campaigns. We worked with 7+ countries and localised creative agencies to create one global influencer campaign. This allowed for a more focused strategy towards a very specific demographic that helped with our engagement.
PRESS & PR EVENTS
We launched a global mobile event that allowed everyone to visit our E-priam travelling bus, and try out the product for themselves. We reconstructed the different terrains to show how easy the product actually feels when in use.