The brief was to create a social first competition campaign featuring football star Neymar Jr. The competition would run mainly on Instagram, Facebook and Youtube. For this campaign structure, we lead by an introduction of the competition and Neymar Jr with a focus on the main prize, which was to meet Neymar Jr. The 2nd tier asset was focussed on how to enter the competition, 3rd tier was a full catalogue of the different prizes with a final 4th tier video which was a reminder to enter the competition.