ART DIRECTOR

CAMPAIGN STRATEGIST

ENCANTADO ‘SIRENS’


Inspired by the myth of the Encantado, the tale of pink river dolphins in the Amazon transforming into humans to seduce them, I used AI to reimagine this captivating story. This myth, where beings transcend their natural form for human connection, parallels contemporary society's exploration of identity in digital spaces. The allure of escaping one's inherent nature to engage with others mirrors our online personas and virtual relationships. It prompts critical examination of authenticity and the consequences of crossing boundaries between reality and constructed identities. The Encantado myth, with its delicate interplay of beauty and deception, offers a nuanced reflection on the complexities of human interaction in the modern, technologically-mediated world.

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