CREATIVE DIRECTION
CAMPAIGN STRATEGY
BRANDING
PAULS BOUTIQUE
As the Associate Creative Director for Pauls Boutique (UK), I had a pivotal role in the creative vision of the brand while working very closely with the founders of the brand. We launched an 18-month marketing and creative campaign with a central theme of slow evolution and rebranding of Pauls Boutique. This was echoed through all our channels. The importance of strategic marketing with data lead research and customer insights helped us win the Drapers award for “Best Accessory Brand of the year” in 2017.
IT WAS IMPERATIVE THAT WE BEGAN ESTABLISHING A BRAND GUIDELINE IN ORDER TO HAVE ONE COHESIVE BRAND VOICE AND VISION GLOBALLY.
The redesign of the
website was a core step in cementing the brand’s new online presence.
MILESTONES ACHIEVED
• Data led strategy through marketing and social channels saw a 200% growth in our following (Instagram)
• 300% increase in engagement through the content that I created and a 20% increase in our web sales.
• Won Drapers award for ‘Best Accessory Brand of the year, 2017’
An integral part of uplifting the brand’s awareness was finding the right collaborators. I initiated a collaboration with LFW over 3 seasons which helped spread the word of the brand’s new voice and vision.
