ART DIRECTION
CAMPAIGN STRATEGY
CAROLINE ANDREW
I art directed for the AW23 campaign for luxury brand Caroline Andrew. I also spearheaded the conceptualization and strategic direction. Drawing from the brand's rich heritage rooted in Savile Row, I sought to imbue the brand with an elevated sense of allure, infusing it with sophistication and character. The goal was to craft a visually captivating narrative that exuded excitement and established a unique and resonant voice for the brand, setting new standards within the industry.